Okay, okay I’m sure I’m not the first person to use this headline, but I couldn’t resist the bad pun. In case you haven’t heard, Amazon is releasing new versions of the Kindle and their pricing strategy (itself not new) is expanding to their new offerings. The low end Kindle won’t have a Keyboard (though for now at least you can still get both versions) and a few bucks off its price.
Back to that pricing model for a second. For all of their hardware (except their tablet, the Fire) you can chop $30-$40 dollars off the price if you let them pipe you some ads for your power saver mode wall paper. This caused a little stir when it first came out. Personally, so long as it sticks to the powered off screen, I’m okay with it considering how much it will save you. And if it gets more Kindles in the hands of readers I’m all for it.
The real star of today’s show though is arguably the Fire. It will run you $199 and there is no subsidy option. Still, that price for a color touchscreen with access to Amazon’s cloud storage isn’t bad. Perhaps the most interesting thing to me is that the Whispersync tech on the Fire extends to video. Amazon says, “(s)tart streaming a movie on Kindle Fire, then pick up right where you left off on your TV”. It won’t be too long before I think they’ll be subsidizing this one. It’s also likely to be a huge boost to their Amazon Prime membership since you’ll be able to watch 20th Century Fox’s catalog now.
I don’t think this will be an “iPad Killer”, but it will be interesting to see how this goes.
So what do you think of the subsidy? Would you buy the more expensive version? Will the lower price make you run out and get one? Sound off in the comments!